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Success is eternAL for TWR
19 February 2012 | General | Written by

An isolated shot of an aluminium doorNational fabricator TWR Trade Frames has seen a surge in enquiries for aluminium bi-folds as the product continues to increase in popularity in both the residential and commercial sector.

TWR’s aluminium bi-fold, the eternAL door, was designed to help their customers tackle this growing market and according to Managing Director Terry Richardson the product has more than fulfilled its objective:

“We wanted to use our wealth of experience in the aluminium sector to give our trade customers an eye-catching bi-fold to ensure they gain a significant share of this market. It’s great to see it’s proving a successful move.”

The high performing eternAL bi-fold is becoming the benchmark for installers because of its excellent thermal efficiency, high-spec security features and super-slim sightlines. The competitively priced product can be powder coated in any RAL colour and is available in a range of styles and configurations to suit both commercial and residential properties.

Terry continues: “In the residential sector, bi-folds are being installed with conservatories and we have also noticed this product is proving particularly popular as a replacement for patio and French doors, as well as increasing in sales in the commercial market.

“The functional eternAL bi-fold can be used in both sectors and has been engineered with installers in mind so they can complete jobs quickly and efficiently.”

The eternAL bi-fold forms part of TWR’s consumer facing brand The Eternity Collection. All products in the Eternity Collection come equipped with high impact brochures, a dedicated consumer facing website to use during sales pitches and a lead generation service consisting of direct mail and drop cards.

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